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Content that have links embedded in articles and are unique and well-written, will greatly help your SEO plan.  Search engine spiders search for unique content while readers want well-writen pieces.  Using key word phrases that are popular for the type of company you have, formulate content related to those key words.  Most people who use a search are seeking for answers and solutions to problems.  Thus, focus on content that answers questions and offers solutions rather than just trying to sell.  Adding a blog to your site is one way to add more unique, well-written content that gives your audience the answers to questions they seek.